The brand uses museology as a tool to enable people to look at their spatial narrative as a part of human history. The museum is a dichotomy where visitors choose to embrace the ephemerality in city shaping or conserve aspects of their visual culture. The visitor is encouraged to curate what they seek, making the art work either ephemeral or eternal.
Final Major Project MA Graphic Branding + Identity UAL: London College of Communication
Branding and identity for international design museum and store located in former industrial neighbourhood of Poblenou in Barcelona, Spain. The museum brings together architects and designers and promotes design and inovation for the purpose of improving quality of life for people in cities.
Environmental Design GWU: Corcoran School of Art + Design
Rila Mountain Brewery
Entry for design competition of start-up beer brewing company based in Bulgaria. Our concept was based on pride of Bulgaria for which we decided to illustrate their most important historical buildings.
Team members: Marilia Rojas, Femmy Kloos, Alessandro de Rosa, Theresa Hartlieb, Verena Bublak, Joy Schlink
MA Graphic Branding + Identity UAL: London College of Communication
Floor Sample Sale communication for Ligne Roset showroom. The design had to be playful yet elegant to caputre the brand’s spirit. My approach was to highlight the brand’s distinctive shapes and convert them into icons that could allow for various iterations.
The Sounroom is a space for the fresh up-and-coming artist. Offering a space to explore sounds, meet, and collaborate with fellow artists. The existing condition is a warehouse space in Madrid, Spain.
Course: Studio II GWU: Corcoran School of Art + Design
The Brit School
This is a collaborative project made in a one-day workshop given by Peter Stimpson at London College of Communication, pitching a new brand identity for The BRIT School.
The BRIT School, located in the London Borough of Croydon, is an institution that encourages creativity by providing young people (ages 14-19) a place to develop their talents in performing arts and technology. Driven by strategy, our re-design focuses on the school as a framework allowing for creativity to flourish.
My contribution to this project was in the strategic thinking, art direction and environmental design.
Team members: Femmy Kloos, Alessandro de Rosa, Marilia Rojas
MA Graphic Branding + Idenity UAL: London College of Communication